Heartbreak
-A smoker's cough is a sign that cigarettes are damaging your body.
-Cigarettes cause disease throughout the body; not just in the lungs.
Opens from the point of view of a smoker looking down at his cigarette in one hand, and a rag in the other. We can hear him breathing, and he begins to cough. With each big cough, a shot of a smoking-related disease takes up the screen, captioned by its name.
VO: A smoker's cough is not just a sign that you are damaging your lungs. A smoker's cough is a sign that you are damaging your whole body. Quit smoking today.
Radio
Digital
OOH
Owned and available free of cost from Vital Strategies.