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Cough

Length: 30s

Language(S): English, Indonesian

Year: 2016

Adaptability Rating: High

Licensing Rating: Easy

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campaign Name
Cough
target audience
Adult smokers
Key message

-A smoker's cough is a sign that cigarettes are damaging your body.
-Cigarettes cause disease throughout the body; not just in the lungs.

summary

Opens from the point of view of a smoker looking down at his cigarette in one hand, and a rag in the other. We can hear him breathing, and he begins to cough. With each big cough, a shot of a smoking-related disease takes up the screen, captioned by its name.

transcript

VO: A smoker's cough is not just a sign that you are damaging your lungs. A smoker's cough is a sign that you are damaging your whole body. Quit smoking today.

other materials available

Radio

Print

Digital

OOH

licensing note

Owned and available free of cost from Vital Strategies.

Alternate adaptation

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