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Culture (Hookah)

Length: 30s

Language(S): English, Turkish

Year: 2014

Adaptability Rating: High

Licensing Rating: Easy

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campaign Name
Death is Lurking at it's Tip
target audience
Hookah users
Key message

The representation of hookah as cultural or historical does not change the fact that it is a deadly tobacco product.

Tobacco is the leading cause of preventable death and disease.

summary

Flashes multiple peoples' hands, both men and women, in culturally diverse outfits, all holding the same hookah hose. Shows burning coals on top of a hookah and then follows smoke through a dirty hose, and zooms outside to show the mouthpiece of the hookah.

transcript

The representation of the hookah as part of history and culture doesn't change the fact that hookah is a deadly tobacco product. Hookah is a tobacco product, and like all other tobacco products, it threatens your health. Tobacco use is the leading cause of preventable death and disease.
Text: Tobacco use is the leading cause of preventable death and disease.

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