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Eye

Length: 30s

Language(S): English

Year: 2000

Adaptability Rating: Medium

Licensing Rating: Medium

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campaign Name
Every Cigarette is Doing You Damage
target audience
Smokers
Key message

- Smoking can cause irreversible blindness.

- Every cigarette is doing you damage; it's never too late to quit.

summary

A man lights a cigarette and begins to smoke. The camera follows the smoke down his throat before cutting to a shot of an eyeball. Camera zooms inside the eyeball to show delicate blood vessels being damaged. View zooms back out of his body and shows man exhaling smoke.

transcript

VO: Every cigarette is doing you damage. Chemicals from tobacco smoke get into your bloodstream and can damage delicate blood vessels inside your eye. We now know that smoking is a major cause of irreversible blindness. It's never too late to quit. Every cigarette is doing you damage.

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