Heart Attack

Length: 30s

Language(S): English

Year: 2005

Adaptability Rating: Medium

Licensing Rating: Medium

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campaign Name
Every Cigarette is Doing You Damage
target audience
Adult smokers
Key message

Smoking cigarettes weakens your blood vessels and puts you at high risk of heart attack.


A young man lights a cigarette from the stove. As he inhales, smoke swirls past his lips and down his trachea. We see a section of human aorta on a kidney dish. A doctor squeezes along its length, pushing out yellow gunk. A voiceover explains how smoking damages arteries. As smoker exhales, we reverse back up his throat.


VO: Every cigarette is doing you damage. The cigarette smoke you breathe in thickens your blood and damages your arteries. In time, the damaged arteries become narrow, reducing the flow of blood to your heart. This can cause a heart attack. Every cigarette is doing you damage. Call Quitline, free, on 0800 779 778.
Text: Every cigarette is doing you damage. Quit Me Mutu 0800 779 778.

licensing note

Processing and other fees apply; talent fees waived if actors and voice overs are re-shot.

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