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Ice Cream (Hookah)

Length: 30s

Language(S): English, Turkish

Year: 2014

Adaptability Rating: Medium

Licensing Rating: Easy

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campaign Name
Death is Lurking at it's Tip
target audience
Hookah users
Key message

- There are many dangerous diseases that are spread by sharing a hookah.

- Tobacco is the leading cause of preventable death and disease.

summary

Opening shot shows and ice cream with alternating hands holding onto it. Shot then follows smoke through a dirty hose, and zooms outside to show the mouthpiece of the hookah.

transcript

VO: You wouldn't share your ice cream with ten people. Yet you share your hookah with tens of people? What you are seeing is the inside of a hookah pipe, a perfect environment for the growth of germs. Hookah use causes many contagious diseases to spread, such as tuberculosis, herpes and hepatitis. Moreover, changing the mouth tips doesn't remove these risks. Tobacco use is the leading cause of preventable death and disease.
Text: Tobacco use is the leading cause of preventable death and disease.

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