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Dr. Kartono Mohammad

Length: 30s

Language(S): English, Indonesian

Year: 2015

Adaptability Rating: Low

Licensing Rating: Easy

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campaign Name
Stop Smoking, Your Smoke Kills
target audience
Adult smokers, non-smokers
Key message

- Secondhand smoke is very dangerous to people that do not smoke.

- Protect your loved ones by not smoking.

summary

The second of two public service announcements (PSAs) regarding secondhand smoke victim Ibu Ike Wijayanti, a mother of two from Surabaya who has been diagnosed with throat cancer. Ike's doctors say her cancer was most likely caused by exposure to SHS in the workplace.This ad features a doctor, providing expert comment on the proven health risks of SHS.

transcript

"“Cigarette smoke is consists of lethal chemicals that can cause throat cancer”
“Most of the smoke is inhaled by people around the smoker”
“Such as the case with Ike who suffered throat cancer even though she doesn’t smoke”
TEXT: Stop smoking, your smoke will kill the people around you"

licensing note

Owned and available from Vital Strategies

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