Kon Mai

Length: 30s

Language(S): English

Year: 2015

Adaptability Rating: Low

Licensing Rating: Easy

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target audience
Adult smokers
Key message

Smoking strongly affects the lives of your family, not just yourself.


Opening shot of man smoking with friends. Then cuts to older parents caring for the same man in his hospital bed. Next scene shows his young daughter at the hospital. His family gets a medical bill and looks distressed. Final scene shows man lying in bed, ill, with breathing tube.


VO: Cigarettes? Yeah, I smoke them. My parents warned me not to. But I never listened. I planned to quit when I had a daughter. I didn’t want her to see me smoke. But I always went back. I thought, I’m smoking on my own anyway. No one else will suffer. Maybe I can quit one day. Maybe.
EF: 50,710 families lose their loved ones to smoking.

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