Living with Smoking

Length: 30s

Language(S): English

Year: 2016

Adaptability Rating: High

Licensing Rating: Easy

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target audience
Adult male smokers
Key message

-Smoking greatly increases your risk of stroke
-A stroke can greatly alter your ability to do all of the things you do daily
-Stroke affects not only stroke victims, but their families as well


Goes through parts of a typical day of a victim of a stroke, shown only from the person's own point of view inside his house. PSA begins with a shot of a woman assisting the subject to eat. It cuts to a shot of the bedroom, where the subject tries to reach for his radio and falls. Last scene shows a young girl (the subject's daughter) helping to get him back into bed.


Man's voiceover, with speech affected by stroke: "My smoking gave me a stroke, but it's my family who is suffering most."
VO: Living with smoking can be worse than dying from it. Quit smoking today.

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licensing note

Owned and available free of cost from Vital Strategies.

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