Length: 30s

Language(S): English

Year: 2012

Adaptability Rating: Low

Licensing Rating: Easy

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target audience
Adult smokers
Key message

Smoking causes cancer.


Ad shows an adult male, holding his hand to his throat to speak. His voice is Text: Mehmed, Age 51.


VO: My name is Mehmed. I started smoking when I was at middle school. I never thought it would happen to me. I still can't believe it. Now, to talk I need this device.
VO (woman): I always tried to convince him not to smoke. He never listened. Now, after being diagnosed with cancer, he understands.

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