Smoking is dangerous for developing babies
One of the images found to have high emotional impact among a sample of 18-24 year olds in pre-testing of Brazil’s Round 3 warnings. See "National Cancer Institute of Brazil, 2008. Brazil - Health warnings on tobacco products - 2009."
Also, Federal University Rio de Janeiro / Fluminense Federal study (2008) evaluated it as the most aversive picture being ranking 1. See "A review of the science base to support the development of health warnings for tobacco packages," p 38.
• Royalty-free license
• No time limit
• For use of health warning
• No changes to be made to images
• Must credit BNCI in any form of use