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Reverse the Damage (Heart Attack)

Length: 30s

Language(S): English, Spanish

Year: 2012

Adaptability Rating: High

Licensing Rating: Easy

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campaign Name
Reverse the Damage
target audience
Adult smokers
Key message

There are immediate health benefits to quitting smoking

By smoking, you are putting yourself at high risk for heart attack.

summary

On-screen text states the health benefits of quitting smoking after 20 minutes, 2 days, and one year. Text then says "But right now" and begins to flash images of open heart surgeries, surgeons, defibrillation, families embracing. Text and VO state that right now, you are a heart attack waiting to happen. Sirens play in the background as text flashes that "Every cigarette makes you sick."

transcript

VO: Twenty minutes after you quit smoking, your blood pressure decreases. After two days, your chance of heart attack drops. And one year after you quit, your risk of heart disease is cut in half. But right now, you're a heart attack waiting to happen. Every cigarette makes you sick. Quit smoking today. For help, call 311 or 1-866-NYQUITS

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