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Russian doctors: Bokeriya

Length: 30s

Language(S): Russian

Year: 2012

Adaptability Rating: Low

Licensing Rating: Easy

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target audience
Adult smokers
Key message

Smoking damages the heart.

summary

Series of three ads featuring prominent Russian doctors, showing the horrendous effects cigarettes have on infants, as well as the heart and lungs, and calling on smokers to quit. Dr. dr. Bokeriya is a heart surgeon explaining the dangers of smoking to heart health.

transcript

Leo Bokeria (Chief Cardiovascular Surgeon, Russian Ministry of Health)

Every day during 40 years, I look at what smoking is doing with you.
Smoking causes strokes and insults.
Don’t say that you haven’t seen this.
Quit smoking. Now!

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