Russian doctors: Yablonskiy

Length: 30s

Language(S): Russian

Year: 2012

Adaptability Rating: Low

Licensing Rating: Easy

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target audience
Adult smokers
Key message

Smoking causes lung cancer.


Series of three ads featuring prominent Russian doctors, showing the horrendous effects cigarettes have on infants, as well as the heart and lungs, and calling on smokers to quit. Dr. Yablonskiy is a thoracic surgeon that discusses the harms of smoking to the lungs.


Petr Yablonskiy (Chief Thoracic Surgery and TB Expert, Russian Ministry of Health)

I can show you how to quit smoking.
One of my patient has try to stop smoking during 20 years.
This is his lungs.
And here is a case of my other patient.
She tries to quit smoking already 15 years.
Why you are waiting for the extreme moment?
Quit smoking. Now!

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