Length: 60s

Language(S): English

Year: 2008

Adaptability Rating:

Licensing Rating: Hard

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campaign Name
target audience
Adult smokers, especially parents
Key message

When you die from tobacco use, you leave behind your children, who must cope without you.


A young man lights a cigarette from the stove. As he inhales, smoke swirls past his lips and down his trachea. We see a section of human aorta on a kidney dish. A doctor squeezes along its length, pushing out yellow gunk. A voiceover explains how smoking damages arteries. As smoker exhales, we reverse back up his throat.


VO: If this is how your child feels after losing you for a minute, just imagine if they lost you for life. Quit smoking today.
Text: Quit smoking today.

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