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Shadow

Length: 30s

Language(S): English

Year: 2021

Adaptability Rating: Low

Licensing Rating: Medium

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campaign Name
Shadow
target audience
Adults, Parents, Kids
Key message

This campaign shows the health harms of secondhand smoke on children.

summary

The video shows a man smoking at a bus stop. The smoke makes it hard for a nearby child to breathe. A graphic shows the child's lungs growing brown.

transcript

VO: When you smoke, so do the people around you. It can irritate their eyes, bring on asthma attacks, and even chest pains. Worst of all, your smoke can cause their lung cancer. Every bidi cigarette brings you and those around you closer to asthma, and lung cancer, and emphysema, and heart disease.

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