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Smoke-Free Works (Pub)

Length: 20s

Language(S): English, Russian

Year: 2004

Adaptability Rating: Medium

Licensing Rating: Easy

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campaign Name
Smoke-Free Works
target audience
Adults
Key message

Offices will be smoke-free.

Secondhand smoke causes serious and fatal diseases.

summary

A voiceover announces that enclosed work places will be smoke-free beginning in March. In a crowded restaurant/bar setting, a waitress walks to a customers’ table. Zoom in on her back, where a smoke-filled lung appears overlaid on her shirt. Text states that secondhand smoke causes lung cancer. The waitress brings a bill to the cashier. Zoom in on his chest. An unhealthy heart and lungs appear overlaid on his shirt. Text states that secondhand smoke causes heart disease.

transcript

VO: From March 29th, enclosed work places become smoke-free by law.
Text: Fact: Secondhand smoke causes lung cancer.
VO: Why? Because secondhand smoke causes serious and fatal diseases. So even if you’re not working, remember I am.
Text: Fact: Secondhand smoke causes heart disease.
VO: And he is too. Smoke-free works. Smoke free by March 29th.
Text: Smoke-free at work. March 29 2004. Office of Tobacco Control, Smoke-Free Works.

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licensing note

No rights process—immediately available for use.

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