Child
Offices will be smoke-free.
Secondhand smoke causes serious and fatal diseases.
A voiceover announces that enclosed work places will be smoke-free beginning in March. In a crowded restaurant/bar setting, a waitress walks to a customers’ table. Zoom in on her back, where a smoke-filled lung appears overlaid on her shirt. Text states that secondhand smoke causes lung cancer. The waitress brings a bill to the cashier. Zoom in on his chest. An unhealthy heart and lungs appear overlaid on his shirt. Text states that secondhand smoke causes heart disease.
VO: From March 29th, enclosed work places become smoke-free by law.
Text: Fact: Secondhand smoke causes lung cancer.
VO: Why? Because secondhand smoke causes serious and fatal diseases. So even if you’re not working, remember I am.
Text: Fact: Secondhand smoke causes heart disease.
VO: And he is too. Smoke-free works. Smoke free by March 29th.
Text: Smoke-free at work. March 29 2004. Office of Tobacco Control, Smoke-Free Works.
TVCs
Radio
No rights process—immediately available for use.