Smoking causes lung cancer.
Graphic health warnings on tobacco products help convey risk.
This ad highlights new graphic health warnings on tobacco products, including that smoking causes lung cancer.
The campaign follows Hafizul Mina, a smoker of 35 years who developed lung cancer. Hafizul is in the hospital undergoing surgery to have a piece of cancerous lung removed, which is graphically depicted in a close up.
Hafizul: 35 years of smoking gave me a bad cough and difficulty breathing. Now I have lung cancer. The doctors had to cut into my chest and remove a section of my blackened lung. (Graphically depicts cancerous lung) This is what lung cancer looks like.
VO: Smoking causes lung cancer- it's now on the pack.