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Father and Daughter

Length: 30s

Language(S): English, Vietnamese

Year: 2020

Adaptability Rating: Low

Licensing Rating: Easy

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campaign Name
Father and Daughter
target audience
Adult smokers, especially parents
Key message

Smoking is harmful for the smoker and their family, including secondhand smoke exposure.

summary

This campaign depicts a man smoking at home. His daughter is watching him and drawing a picture of him lying in a hospital bed. She begins to cry. When the father asks why she is crying and why he is pictured in a hospital bed, the daughter tells him that he will get sick because he smokes and she's afraid he will die or that she and her mom will get sick from secondhand smoke. The father promises to quit smoking for his family.

transcript

Father: Why are you crying for, darling? Why am I in a hospital bed? Daughter: Because you smoke, you will get sick. Please quit smoking, Daddy. Mother and I are worried that you might die. And we may get sick too. Father: For our family, I will quit smoking! Daughter: Promise us daddy? Father: I promise. VO: For the health and happiness of yourself and your family, quit smoking today!

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