Length: 30s

Language(S): English, Chinese

Year: 2007

Adaptability Rating: High

Licensing Rating: Medium

Request Licensing Info
campaign Name
Quit for Life
target audience
Adult Smokers
Key message

Smokers collect cancer-producing tar in their lungs.


We see a sponge as a voiceover explains how the human lung is designed to soak up air. Pan out to reveal the silhouette of a person smoking a cigarette and the sponge breathing in and out to resemble a lung. Cut to a pair of hands that wrings the tar collected in the sponge into a beaker.


VO: Human lungs are like sponges designed to soak up air. But some people use their lungs to soak up cigarette smoke. If you could wring out the cancer-producing tar that goes into the average pack-a-day smoker’s lungs every year, this is how much you’d get. It’s enough to make you sick. Very sick.

other materials available

Campaign tool kit

licensing note

Send request to develop license agreement.
No fee if voiceover is removed; otherwise, talent fees apply.

Popular Topics


Adaptability Rating: Low

Invisible Killer (Hospital)

Adaptability Rating: Low

Ice Cream (Hookah)

Adaptability Rating: Medium