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Sponge

Length: 30s

Language(S): English, Chinese

Year: 2007

Adaptability Rating: High

Licensing Rating: Medium

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campaign Name
Quit for Life
target audience
Adult Smokers
Key message

Smokers collect cancer-producing tar in their lungs.

summary

We see a sponge as a voiceover explains how the human lung is designed to soak up air. Pan out to reveal the silhouette of a person smoking a cigarette and the sponge breathing in and out to resemble a lung. Cut to a pair of hands that wrings the tar collected in the sponge into a beaker.

transcript

VO: Human lungs are like sponges designed to soak up air. But some people use their lungs to soak up cigarette smoke. If you could wring out the cancer-producing tar that goes into the average pack-a-day smoker’s lungs every year, this is how much you’d get. It’s enough to make you sick. Very sick.

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licensing note

Send request to develop license agreement.
No fee if voiceover is removed; otherwise, talent fees apply.

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