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Tar

Length: 30s

Language(S): English

Year: 1996-2004

Adaptability Rating: Medium

Licensing Rating: Medium

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campaign Name
Every Cigarette is Doing You Damage
target audience
Adult Smokers
Key message

Every cigarette is doing you damage.

It’s not just a risk—it’s a certainty that smoking will damage your health.

Smoking damages your arteries, lungs and eyesight.

summary

A woman finds a cigarette in her handbag and lights it. As she inhales, we follow the smoke down her trachea. The smoke passes across a moist airway, leaving behind a brown tar stain. A voiceover explains that tobacco smoke condenses in lungs to form tar. Cut to a healthy lung being sliced open. A full beaker of tar is poured onto its surface, and the voiceover says that it’s the amount of tar a pack-a-day smoker breathes in every year. We reverse back up the woman’s trachea as she exhales. She coughs.

transcript

VO: Every cigarette is doing you damage. Every time you inhale, tobacco smoke condenses in your lungs to form tar. This is a healthy lung. And this is the amount of tar a pack-a-day smoker breathes in every year.
Text: Every cigarette is doing you damage. QUIT 131 848.

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licensing note

Fee negotiation requires one to two weeks; material sent five to 10 days after.

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