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Tea (Hookah)

Length: 30s

Language(S): English, French

Year: 2014

Adaptability Rating: High

Licensing Rating: Easy

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campaign Name
Death is Lurking at it's Tip
target audience
Hookah users
Key message

There are many dangerous diseases that are spread by sharing a hookah.

summary

Opening shot shows a glass of tea with the tea lowering a bit at a time, as various finger and lipstick smudges show up on the glass. Shot then follows smoke through a dirty hose, and zooms outside to show the mouthpiece of the hookah.

transcript

You wouldn't share your teacup with ten people. Yet you share your hookah with tens of people. What you are seeing is the inside of a hookah pipe, a perfect environment for the growth of germs. Hookah use causes many contagious diseases to spread, such as tuberculosis, herpes and hepatitis. Moreover, changing the mouth tips doesn't remove these risks. Six million people around the world lose their lives every year because of tobacco-related illness.
On-screen text: 6,000,000 people around the world lose their lives every year because of tobacco-related illness.

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