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Tumor

Length: 30s

Language(S): English

Year: 1996-2004

Adaptability Rating: Medium

Licensing Rating: Medium

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campaign Name
Every Cigarette is Doing You Damage
target audience
Adult smokers
Key message

Every cigarette is doing you damage.

It’s not just a risk—it’s a certainty that smoking will damage your health.

Smoking damages your arteries and lungs, and can start cancer growing.

summary

A man smokes at a bus stop. As he inhales, we follow the smoke down his trachea and into his lungs. A voiceover explains that tobacco smoke attacks a vital gene that protects lung cells from cancer. Cut to the cancer growing as a tumor spreading through the airway. We reverse back up the man’s trachea.

transcript

VO: Every cigarette is doing you damage. New research shows how tobacco smoke attacks a vital gene, which protects lung cells from cancer. One damaged cell is all it takes to start lung cancer growing.
Text: Every cigarette is doing you damage. QUIT 131 848.

other materials available

Radio

licensing note

Fee negotiation requires one to two weeks; material sent five to 10 days after.

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