Voices of Tobacco Victims – 1

Length: 30s

Language(S): Russian

Year: 2015

Adaptability Rating: High

Licensing Rating: Easy

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campaign Name
Voices of Tobacco Victims
target audience
Adult smokers
Key message

Smoking can cause tuberculosis at a young age.


Tells the story of Dennis, a smoker who was diagnosed with tuberculosis at age 35.


"When I started school, I was already smoking. I was admitted to the hospital, and it appeared that I had tuberculosis. I cannot smoke anymore. I'm just 35 years old. When I climb the stairs to the third floor, I must take breaks because I have shortness of breath. There are holes in the lungs... what else would you expect? The last 5 years I have done nothing but visit hospitals. I don't believe that I will ever recover. Once there was a time to consider, to stop smoking. But it's too late now.

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