What Damage will this Cigarette Do?

Length: 30s

Language(S): English, Indonesian, Hindi

Year: 2016

Adaptability Rating: High

Licensing Rating: Easy

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campaign Name
What will this Cigarette Do?
target audience
Adult male smokers
Key message

Every cigarette causes damage to your body. What damage will this one do?


I sometimes as myself, what damage will this cigarette do? Will it be the one that gives me a stroke? Lung cancer? Heart disease? Or will it simply eat away at my lungs a bit more, as every cigarette does? Next time you reach for a pack, ask yourself: What damage will this cigarette do?

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licensing note

Owned and available free of cost from Vital Strategies.

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