Tooth Decay

Length: 30s

Language(S): English

Year: 2017

Adaptability Rating: Medium

Licensing Rating: Easy

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campaign Name
Play Every Day
target audience
Adults, Parents
Key message

Sugary drinks, health effects


Depicts woman giving a sugary beverage to her son over time (from infancy to adolescence). Explains how consumption can add up over time. Explains the consequences - tooth decay and type II diabetes. Offers healthier alternatives.


VO: It’s just one sugary drink for your child. That can’t be so bad, right? But week after week, year after year, the effects of all that sugar add up. Sugary drinks can lead to type 2 diabetes. They can destroy your children’s teeth. Turning their mouth from this….to this. Cut out those sugary drinks. Serve water or low-fat milk. Get the facts about sugary drinks at playeveryday.alaska.gov (end frame shows logos, website information and social media handles).

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The State of Alaska Department of Health and Social Services

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