Vote Yes to Measure D

Length: 30s

Language(S): English

Year: 2014

Adaptability Rating: Low

Licensing Rating: Easy

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campaign Name
Vote Yes to Measure D.
target audience
Key message

Sugary Drinks, Tax


Uses baseball to show that the number of obese and overweight children in the Bay Area would fill up 3 of their local sports stadiums. Explains the link between the tax and health benefits; calls for a vote on measure during election.


VO: Here's and eye opening stat:
Text: Here's an eye-opening stat:
VO: ...the number of obese and overweight bay area children could fill our baseball stadium three times. Yeah, three times.
Text: On November 4th we change the game.
VO: But on November 4th, we get a chance to change the game. Just one soda a day leads to an average weight gain of 10 pounds a year, but just 1 cent of tax
Text: 1 cent
VO: ...can reduce consumption, childhood obesity and type 2 diabetes.
Closing Text: Vote yes to measure D, and no to childhood obesity and diabetes.
VO: Vote Yes to measure D and No to childhood obesity and diabetes.

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