When Opening Your Mouth, Do Not Close Your Eyes – Boy

Length: 20s

Language(S): Portuguese

Year: 2019

Adaptability Rating: High

Licensing Rating: Medium

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campaign Name
You Have The Right To Know
target audience
Adults, Parents
Key message

Without knowing what's in processed foods, it's difficult to make healthier choices for your children. Participate in the public consultation to demand labels on processed foods.


The ad shows a boy with his eyes covered and a product being offered to him, like in a blind test, and explains the importance of food labels to help make healthier choices for your children. It invites the audience to participate in the public consultation to demand triangle alert labels on processed foods, and includes the exact date the consultation is open until.


Voiceover: Without knowing what's in your children's food, it's difficult to make healthier choices. But now, you can change that. When your child opens his mouth, don't close his eyes. Voiceover and text: Demand the triangle alerts. Participate in Anvisa's public consultation. It's only until Nov. 6. Access direitodesaber.org


Instituto Brasileiro de Defesa do Consumidor

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