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When Opening Your Mouth, Do Not Close Your Eyes – Woman

Length: 15s

Language(S): Portuguese

Year: 2019

Adaptability Rating: High

Licensing Rating: Medium

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campaign Name
You Have The Right To Know
target audience
Adults
Key message

Without knowing what's in processed foods, it's difficult to make healthier choices. Participate in the public consultation to demand labels on processed foods.

summary

The ad shows a woman with her eyes covered and a product being offered to her, like in a blind test, and explains the importance of food labels to help people make healthier choices. It invites the audience to participate in the public consultation to demand triangle alert labels on processed foods.

transcript

Voiceover: Without knowing what's in processed foods, it's difficult to make healthier choices. Now you can change that. When opening your mouth, do not close your eyes. Demand the triangle alerts. Text: Participate in ADVISA's public consultation. Access direitodesaber.org.

Origin

Instituto Brasileiro de Defesa do Consumidor

Final Days of Public Consultation

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