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Ageu

Продолжительность: 30s

Язык(и): English

Год: 2018

Степень адаптируемости: Low

Лицензирование: уровень: Easy

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Название кампании
Right to know testimonials
Целевая аудитория
Adults, Policymakers
Основные сообщения

Clear food labels, right to know what you eat, labeling public consultation,

Краткий обзор

The ad is a testimonial from Ageu, who is a hypertension and kidney failure patient talking about how food choices led him to his health condition. He also highlights the importance of having clear food labels.

Сценарий

In my case, it was like that, I didn't have much time to eat properly. You don't stop to analyse the nutrient content of nothing. The industry wants to sell, it doesn't want to alert anything. If labels were more clear, mayve I wouldn't have got to the point, for instance, to my kidney insufficiency. VO: Anvisa, we have the right to know what we eat. Access right to know.org

Другие доступные материалы

OOH

Origin

Instituto Brasileiro de Defesa do Consumidor (IDEC)

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