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Berkeley Soda Tax

Продолжительность: 30s

Язык(и): English

Год: 2014

Степень адаптируемости: Low

Лицензирование: уровень: Easy

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Название кампании
Vote Yes to Measure D
Целевая аудитория
Adults
Основные сообщения

One soda a day leads to an average weight gain of 10lbs a year, but just 1 cent of tax can reduce consumption, childhood obesity and Type 2 diabetes.

Краткий обзор

Explains that the number of obese and overweight children in the Bay Area could fill up the local sports/baseball stadiums three times. Links a tax on soda and other sugary beverages to health benefits and urges the audience to vote for the measure supporting the tax during the election.

Сценарий

VO: Here's an eye opening stat (Text: Here's an eye-opening stat:) the number of obese and overweight Bay Area children could fill our baseball stadium three times, yeah three times. (Text: On November 4th we change the game) But on November 4th, we get a chance to change the game. Just one soda a day leads to an average weight gain of 10lbs a year, but just 1 cent of tax (Text: 1 c) can reduce consumption, childhood obesity and type 2 diabetes. (Closing Text: Vote yes to measure D, and no to childhood obesity and diabetes) Vote yes to measure D and no to childhood obesity and diabetes.

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