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Dad Knows Best

Продолжительность: 30s

Язык(и): English

Год: 2018

Степень адаптируемости: Medium

Лицензирование: уровень: Easy

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Название кампании
Dad Knows Best
Целевая аудитория
Adults, Parents
Основные сообщения

Sugary Drinks, Health Effects

Краткий обзор

Shows a father and his children entering a gas station mini mart to purchase beverages. After some consideration, the dad chooses the healthier option - water - instead of a sugary drink. This encouraged the children to do the same.

Сценарий

Woman VO: Just because you’re active, It doesn't mean that sugary drinks aren't doing damage to you and your children. Sugary drinks are a big reason for the obesity crisis in Jamaica. Drinking sugary drinks can bring on type 2 diabetes, heart attack and stroke (Text: Type 2 diabetes, heart attack and stroke). Are you drinking yourself sick? Drink water instead! (Text: Are you drinking yourself sick? Drink water instead!) A message from The Heart Foundation of Jamaica and The Ministry of Health, Jamaica Moves (end frame shows logos, website information and social media handles).

Другие доступные материалы

OOH

Origin

The Heart Foundation of Jamaica and Ministry of Health, Jamaica Moves

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