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Rita

Продолжительность: 30s

Язык(и): English

Год: 2018

Степень адаптируемости: Low

Лицензирование: уровень: Easy

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Название кампании
Right to know testimonials
Целевая аудитория
Adults, Policymakers
Основные сообщения

Clear food labels, right to know what you eat, labeling public consultation,

Краткий обзор

The ad is a testimonial from Rita, who is a consumer and a mother. She talks about the difficulties of making healthy food choices for her and her family with current food labels.

Сценарий

Everybody that is going to the supermakert wants to make a better choice for its family. Many times it is not reading the label of a product that you are able to find out everything that is in there. When you don't find this information in a clear way, you as a consumer is being deceived. But you need to have this information. I think the right moment is now. I believe that mothers and fathers want some change happening now. VO: Anvisa, we have the right to know what we eat. Access right to know.org

Другие доступные материалы

OOH

Origin

Instituto Brasileiro de Defesa do Consumidor (IDEC)

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