0
planning
活动指南
实例探究
外部资源
法律/许可信息
联系
收藏夹
研究
大众媒体宣传
Measuring the Effectiveness of Mass Media Campaigns(《测量大众媒体宣传的有效性》)
Male smoker and non-smoker responses to television advertisements on the harms of secondhand smoke(《男性吸烟者和不吸烟者对二手烟危害的电视广告的反应》)
Efficiencies In Targeting Young Adult Audience Segments In Tobacco Control Mass Media Campaigns(《烟草控制大众媒体宣传针对年轻成年人受众的效率》)
Responses to antismoking radio and television advertisements among adult smokers and non-smokers(《成年吸烟者和不吸烟者对反对吸烟的收音机和电视广告的反应》)
Using Health Communication Effectively For Smokeless Tobacco Control In India(《在印度把健康传播有效地用于针对无烟气烟草制品的烟草控制》)
Linking mass media campaigns to pictorial warning labels on cigarette packages(《将大众媒体宣传与烟盒上图片式健康警告联系起来》)
Increasing Evidence for the Efficacy of Tobacco Control Mass Media Communication Programming(《增加烟草控制大众媒体宣传规划有效性的证据》)
Smokers’ responses to television advertisements about the serious harms of tobacco use(《吸烟者对烟草使用严重危害的电视广告的反应》)
Evaluation of a social marketing campaign to support Mexico City’s comprehensive smoke-free law(《对支持墨西哥城全面无烟法律的社会营销宣传的评估》)
Global anti-smoking campaigns urgently needed(《迫切需要全球反对吸烟的宣传》)
Results of a national mass media campaign in India to warn against the dangers of smokeless tobacco(《印度全国大众媒体宣传对警告无烟气烟草制品危害的结果》)
烟草制品包装
A Review of the Science Base to Support the Development of Health Warnings for Tobacco Packages(《支持为烟草制品包装开发健康警告的科学基础述评》)。为欧洲委员会健康与消费者保护局撰写。Sambrook Research International(萨姆布鲁克国际研究机构)
Evaluation of the Effectiveness of Graphic Health Warnings on Tobacco Product Packaging, 2008(《对烟草制品包装图片式健康警告有效性的评估》,2008年)。澳大利亚政府卫生与老龄化部
Consultation on the Introduction of Picture Warnings on Tobacco Packs – Report on Consultation(《关于烟草制品包装采用图片式健康警告的磋商:磋商报告》)。英国卫生部
Brazil – Health warnings on tobacco products – 2009(《巴西:烟草制品健康警告》,2009年)。巴西全国癌症学会
Graphic Health Warning Labels –Singapore’s Experience(《图片式健康警告标签:新加坡的经验》)。新加坡健康促进局
Linking mass media campaigns to pictorial warning labels on cigarette packages(《将大众媒体宣传与烟盒上图片式健康警告联系起来》)