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Etiquetado Claro (Clear Labels) – Woman

长度: 15s

语言: Spanish

年份: 2021

可改编性评分: High

许可评分: Medium

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宣传名称
Que no nos tapen los ojos
目标受众
Adults, opinion leaders, decision-makers
主要信息

Companies try to cover up unhealthy products with attractive marketing slogans. But it is your right to know if a product has unhealthy content—support front-of-package labels.

概述

The ad shows a woman whose eyes are being covered by marketing slogans used on different food and beverage products, including "light," "without sugar" and "natural." The image is accompanied by text that says not to let them cover your eyes, and that it is your right to know if a product has unhealthy content. Examples of black hexagonal labels that say "high in sodium," "high in fat" are shown. Viewers are encouraged to visit the website to support front-of-package labeling.

文字转写

Text: Dont let them cover your eyes. #clearlabelsnow. It is your right to know if a product is high in sugar, fat and/or sodium. Demand the approval of front-of-package labels at etiquetadoclaroya.org.

其他可提供的材料

Billboard, digital posts, print.

Origin

FIC Argentina

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