Clear food labels, right to know what you eat, labeling public consultation,

The ad is a testimonial from Rita, who is a consumer and a mother. She talks about the difficulties of making healthy food choices for her and her family with current food labels.

Everybody that is going to the supermakert wants to make a better choice for its family. Many times it is not reading the label of a product that you are able to find out everything that is in there. When you don't find this information in a clear way, you as a consumer is being deceived. But you need to have this information. I think the right moment is now. I believe that mothers and fathers want some change happening now. VO: Anvisa, we have the right to know what we eat. Access right to know.org

OOH

Instituto Brasileiro de Defesa do Consumidor (IDEC)