S/F/X: (fade-up) We hear a baby coughing continuously and gasping for breath in the background throughout the spot.

VO: (authoritative older male voice) Every cigarette you smoke is doing you damage. To your lungs and your heart especially.... And tobacco smoke can also damage the health of those you love.

S/F/X: (fade-up) We hear the child gasping for air.
VO: Smoking around children exposes them to thousands of deadly poisons like cyanide found in pesticides and carbon monoxide which comes out of car exhausts. These poisons can trigger asthma attacks, pneumonia, and other crippling illnesses in children.

S/F/X: (fade-up) We hear the child coughing and gasping for air.
VO: Exposure to cigarette smoke has also been linked to low birth weight in babies and to sudden infant death.

S/F/X: We hear the coughing child begin to cry...
VO: Every cigarette you smoke is doing them damage, so quit now for someone you love!

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